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Animation is a wonderful way to experience a proposed environment whilst it's still in the planning stages. Gliding through buildings and open spaces or seeing how mechanical mechanisms operate, brings a virtual experience that enhances the understanding and aids design development.
Flyover or walkthrough animations can control the user experience, or utilising freeware the viewer gets into the driver's seat and controls the movement and direction. Either way it's a wonderful technique to discover a concept and garner support in the boardroom.
Similarly, small gif animations can be developed for dynamic product catalogues on websites. Potential customers are able to see and visualise your product range in 3D, giving an enhanced experience leading up to a transaction.